JOB PURPOSE
This position will have responsibility for developing and managing the TIGO brand. The position has leadership responsibility related to, brand equity . The Brand Manager is responsible for working as part of the marketing team to develop and execute marketing programs associated with the growth of the TIGO brand.
DELIVERABLES:
• Brand Strategy
• Brand Guidelines
• Product Communication
• Institutional Communication
CORE RESPONSIBILITIES
• Building Brand Strategy to align Tigo to desire Brand position, across all segments and categories
• Apply brand guiding principles and ensure bran image sustainability
• Guaranteeing we deliver on brand promise and maintain brand consistency
• Managing brand equity
• Developing brand positioning tactics
• Analyze product/service performance and prepare market feedback report
• Responsible together with CU Manager to execute research plan, to cover all Brand aspects required
to design high performance campaigns
• A&P budgets Owner for his market.
• Administrate A&P budget across categories
• Execute Brand training plans for Category teams
• Define and validate creative brief for local and regional campaigns; and develop communication strategy guidelines for markets
QUALIFICATION AND EXPERIENCE
• University degree, preferably in Marketing, Communication, Business Administration and Engineering
MBA or master preferably in Marketing
• Minimum 5+ years of proven experience in Product Management or Branding
• Extensive senior marketing and managerial experience preferably in FMCG
MINIMUM EXPERIENCE & ESSENTIAL KNOWLEDGE
• Core knowledge about marketing-related subjects such as advertising, consumer behavior, marketing strategy, market research.
• Good knowledge in finance and very strong analytical skills.
CORE COMPETENCIES
Leader
• Is responsible for an effective flow of information about commercial strategy, plans and results to all employees
• Meets with the Global Categories to design Brand strategy foe each product
• Performs all managerial HR tasks in accordance with Tigo People policies
• Is responsible for the department to work effectively as a team
• Ensures successor planning and management development
• Motivates managers/team leaders and employees
• Is responsible for own development
Manager
• Reports on business performance
• Translates organizational goals into departmental strategic plan in cooperation with the managers or team leaders and ensures the business planning process is effectively performed
• Reports on brand performance
• Translates consumer strategy into action plan in cooperation with the brand specialists
• Is responsible for long term staff planning and optimal staff planning
• Determines which resources (financial, staffing and organization) and time schedules are
required to achieve objectives
• Prepares budget and forecast
Employee who wants to apply for this position should:
• Inform the Line Manager and HOD
• Send your application together with internal application form dully signed by the respective line manager
• .Do the assessment necessary to show the abilities and knowledge required by the position
TO APPLY CLICK HERE
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