Brand Manager (Grade 13)
JOB PURPOSE
This position will have responsibility for developing and managing the TIGO brand. The position has leadership responsibility related to, brand equity . The Brand Manager is responsible for working as part of the marketing team to develop and execute marketing programs associated with the growth of the TIGO brand.
DELIVERABLES:
• Brand Strategy
• Brand Guidelines
• Product Communication
• Institutional Communication
CORE RESPONSIBILITIES
• Building Brand Strategy to align Tigo to desire Brand position, across all segments and categories
• Apply brand guiding principles and ensure bran image sustainability
• Guaranteeing we deliver on brand promise and maintain brand consistency
• Managing brand equity
• Developing brand positioning tactics
• Analyze product/service performance and prepare market feedback report
• Responsible together with CU Manager to execute research plan, to cover all Brand aspects required
to design high performance campaigns
• A&P budgets Owner for his market.
• Administrate A&P budget across categories
• Execute Brand training plans for Category teams
• Define and validate creative brief for local and regional campaigns; and develop communication strategy guidelines for markets
QUALIFICATION AND EXPERIENCE
• University degree, preferably in Marketing, Communication, Business Administration and Engineering
MBA or master preferably in Marketing
• Minimum 5+ years of proven experience in Product Management or Branding
• Extensive senior marketing and managerial experience preferably in FMCG
MINIMUM EXPERIENCE & ESSENTIAL KNOWLEDGE
• Core knowledge about marketing-related subjects such as advertising, consumer behavior, marketing strategy, market research.
• Good knowledge in finance and very strong analytical skills.
CORE COMPETENCIES
Leader
• Is responsible for an effective flow of information about commercial strategy, plans and results to all employees
• Meets with the Global Categories to design Brand strategy foe each product
• Performs all managerial HR tasks in accordance with Tigo People policies
• Is responsible for the department to work effectively as a team
• Ensures successor planning and management development
• Motivates managers/team leaders and employees
• Is responsible for own development
Manager
• Reports on business performance
• Translates organizational goals into departmental strategic plan in cooperation with the managers or team leaders and ensures the business planning process is effectively performed
• Reports on brand performance
• Translates consumer strategy into action plan in cooperation with the brand specialists
• Is responsible for long term staff planning and optimal staff planning
• Determines which resources (financial, staffing and organization) and time schedules are
required to achieve objectives
• Prepares budget and forecast
Employee who wants to apply for this position should:
• Inform the Line Manager and HOD
• Send your application together with internal application form dully signed by the respective line manager
• .Do the assessment necessary to show the abilities and knowledge required by the position
TO APPLY CLICK HERE
JOB PURPOSE
This position will have responsibility for developing and managing the TIGO brand. The position has leadership responsibility related to, brand equity . The Brand Manager is responsible for working as part of the marketing team to develop and execute marketing programs associated with the growth of the TIGO brand.
DELIVERABLES:
• Brand Strategy
• Brand Guidelines
• Product Communication
• Institutional Communication
CORE RESPONSIBILITIES
• Building Brand Strategy to align Tigo to desire Brand position, across all segments and categories
• Apply brand guiding principles and ensure bran image sustainability
• Guaranteeing we deliver on brand promise and maintain brand consistency
• Managing brand equity
• Developing brand positioning tactics
• Analyze product/service performance and prepare market feedback report
• Responsible together with CU Manager to execute research plan, to cover all Brand aspects required
to design high performance campaigns
• A&P budgets Owner for his market.
• Administrate A&P budget across categories
• Execute Brand training plans for Category teams
• Define and validate creative brief for local and regional campaigns; and develop communication strategy guidelines for markets
QUALIFICATION AND EXPERIENCE
• University degree, preferably in Marketing, Communication, Business Administration and Engineering
MBA or master preferably in Marketing
• Minimum 5+ years of proven experience in Product Management or Branding
• Extensive senior marketing and managerial experience preferably in FMCG
MINIMUM EXPERIENCE & ESSENTIAL KNOWLEDGE
• Core knowledge about marketing-related subjects such as advertising, consumer behavior, marketing strategy, market research.
• Good knowledge in finance and very strong analytical skills.
CORE COMPETENCIES
Leader
• Is responsible for an effective flow of information about commercial strategy, plans and results to all employees
• Meets with the Global Categories to design Brand strategy foe each product
• Performs all managerial HR tasks in accordance with Tigo People policies
• Is responsible for the department to work effectively as a team
• Ensures successor planning and management development
• Motivates managers/team leaders and employees
• Is responsible for own development
Manager
• Reports on business performance
• Translates organizational goals into departmental strategic plan in cooperation with the managers or team leaders and ensures the business planning process is effectively performed
• Reports on brand performance
• Translates consumer strategy into action plan in cooperation with the brand specialists
• Is responsible for long term staff planning and optimal staff planning
• Determines which resources (financial, staffing and organization) and time schedules are
required to achieve objectives
• Prepares budget and forecast
Employee who wants to apply for this position should:
• Inform the Line Manager and HOD
• Send your application together with internal application form dully signed by the respective line manager
• .Do the assessment necessary to show the abilities and knowledge required by the position
TO APPLY CLICK HERE
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